Marketers have to constantly stay up on social media trends. As cumbersome and time-consuming as it may be sometimes, social media is an aspect of business that has to be paid attention to if a company wants to be successful. The landscape of social media is constantly changing. New platforms pop up almost every day and the algorithms of existing platforms usually change just as you have gotten the hang of the first platform. Staying abreast of social media trends can mean that you either have a really successful social media year or a really bad year. Here are the most important trends to look out for in 2017. Live video content Last year, Facebook and Twitter launched their live video content services and about half of all marketers indicated that live video would be a major part of their social media plan in 2017. In order to make live video work for you, consider which social media platform your customers used the most frequently. T...
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