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The Most Important 2017 Social Media Trends


Marketers have to constantly stay up on social media trends. As cumbersome and time-consuming as it may be sometimes, social media is an aspect of business that has to be paid attention to if a company wants to be successful.

The landscape of social media is constantly changing. New platforms pop up almost every day and the algorithms of existing platforms usually change just as you have gotten the hang of the first platform.
Staying abreast of social media trends can mean that you either have a really successful social media year or a really bad year. Here are the most important trends to look out for in 2017.




Live video content 





Last year, Facebook and Twitter launched their live video content services and about half of all marketers indicated that live video would be a major part of their social media plan in 2017.
In order to make live video work for you, consider which social media platform your customers used the most frequently. The platform where you get the most engagement is where you will have the most success with live video.
When you plan a live stream, make sure that you are streaming content that your audience will care about. Some good examples are big company-wide events where you’re releasing new products or announcing new initiatives, question and answer sessions with your customers or with high-level executives, and/or product demonstrations.
It is important to not haphazardly throw together live video content. Your customers expect top-notch content and you have to deliver that with your live streams as well.
Messaging apps are the new customer service tools

 If you haven’t noticed already, many of your customers reach out to you on social media before they call or email you. Social media and the messaging services attached to social media platforms have quickly become an invaluable customer service tool.
People prefer when they can chat with a customer service representative one on one and don’t have to wait on hold or be bounced around from representative to representative.
Meet your customers where they are. Start to train your customer service representatives in social media. Consider investing in a social media management tool that makes customer service easy. Once you start making this change, your customers will become happier and more responsive to your customer service efforts.
Mobile advertising will become significantly more competitive

Marketing on mobile devices shot up in the last few years. Once people started browsing the web and social media with their phones instead of their laptops or desktops, mobile ads started to become more and more important.
If you were one of the few brands that were early adopters of mobile advertising, good for you! But sadly, there’s some bad news for you in 2017. Mobile advertising is going to get increasingly more competitive as more and more brands start to move from desktop ads to mobile ads.
The mobile ad marketplace is going to get crowded fast and that is going to make it really competitive. Advertisers should be prepared to up the quality of their content and add more money to their mobile ad budget.
While Facebook and Twitter are still going to command a lot of the mobile ad space, Instagram and Snapchat are going to start to become more and more important. People are responding to ads on Instagram faster and better than was anticipated, so Instagram optimized ads are going to be important.
The bottom line with mobile advertising is, companies need to take a hard look at their mobile ad spend and the mobile optimization of their website if they are going to compete. If you don’t have a mobile-optimized site, get on it ASAP as it could take you down this year.
If you want to learn more about social media trends of 2017, take a look at my done-for-you system today.

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Lala is entreprenuers/author of StairCaseBlog.
During April 2017 Lala attended a digital online business seminar in Kuala Lumpur,it was life changing event after listening to the front speaker.With the economic fluctuation and even sometimes collapse in certain countries these days..He believed with sharing of his knowledged in StairCaseblog could help the readers around the world earn their financial freedom from home .So instead of writing an online bussiness article, Lala also offer a proven home business models to small business owner & entreprenuers around the world that interested to earn an extra income from home as what he does before in 21 steps business system.One of the essential roots foundation successful in online business is "laverage" ,with 21 steps business system you will learn how to laverage your business and your wage in the right track,people who don't even had any experiance also can join and earn $3,000-$10,000 and sometimes even more,for more info about 21 steps business system click the link bellow
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