If you are over the age of 29, you may be asking yourself, “What exactly is Snapchat???” While you’ve probably heard of it, you may still not know exactly how it works. And, with most of its users being Millennials and teens, it’s easy to understand why. Although it’s expanded quite a bit since its initial launch less than 10 years ago, the primary feature of Snapchat is that the pics, messages, and videos sent are temporary. For example, if one user sends another user a photo, upon opening that photo the receiver will only be able to see it for 10 seconds, then it’s gone, the file deleted automatically. With Snapchat, the phrase, “What happens on the Internet, stays on the Internet…Forever” no longer applies. Ad Targeting According to a study done by the Network Advertising Initiative, ad targeting, is said to have 2.7 times more revenue as non-targeted ads. With ad targeting, ads become more meaningful to users and are often considered to ...
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