Skip to main content

What Millennials Want From Brands?



Whether you like it or not, millennials are becoming one of the fastest-growing demographics in the US. They will be your future customers and your future workers. With new demographics
comes new ways of doing things.
Millennials have gotten a bad rep. They’re lazy, they’re narcissistic, they’re entitled, and they’re the “me generation.” They’re addicted to technology and can’t put down their smartphones. They believe that everyone deserves equal recognition, regardless of how much work they put in.
Not only are many of these statements wrong, such myths will make it difficult for companies to adapt to a new demographic. So, what do millennials want from brands? Here are a few things they look for:

Authenticity

Millennials want brands to be real and authentic. A study by Concentric Marketing found that 49% of millennials return that they know and trust. Many millennials see companies as nameless and faceless corporations. Social media is a great way for such companies to engage with millennials and show their authenticity.
Social influence

Millennials are very receptive to content on social media websites, particularly if that content is shared by trusted friends and family. The Concentric Marketing study found that 55% of millennials find out about products from friends, 40% of millennials buy from brands recommended by friends and family, and 85% of millennials tell friends about products they enjoy.
Social causes

 Millennials want to change the word for the better. In fact, 2014 Millennial Impact Report found that 87% of millennials gave donations to at least one nonprofit in 2013. Millennials support companies that give to charities and want their donations to be spent wisely and transparently. A great way to do this is to promise to give a certain fraction of your profits to various charities and causes. Use social media to advertise your company’s humanitarian efforts and millennials will notice.
Purpose
Millennials are much more likely to buy products if the brand’s values match their own. This requires more than just a good marketing campaign or a catchy slogan. It involves transparency for how the products are created and how companies operate. Branding must be consistent across all social media platforms to keep the message strong and consistent.
Engagement

Millennials want to engage with brands. They want to have dialogues rather than monologues. They want to listen and they want to be listened to.
Brands should engage with millennials. Find ways to allow them to participate and share their thoughts and opinions. Internet contests and open Q&A sessions are two great ways that companies can reach out to their audience. Brand who invite millennials to be a part of the experience will ultimately succeed at capturing their attention and winning their hearts.
Conclusion
Millennials represent the largest growing demographic and most brands must appeal to them one way or another. A 2016 study from Statista found that Americans aged 25-34 spent more time on the internet than any other age group. In fact, that group spent an overage of 2,891 minutes on the internet via PC every single month! Add this to the popularity of smartphone and tablet apps and you have an internet-addicted generation.
Your company’s internet presence can give them what they need: authenticity, social influence, social causes, purpose, and engagement. You can interact with your audience members, build a loyal fan base, ask for their feedback, and tailor your strategy accordingly.
Ask yourself how your company upholds these values on social media and study your marketing metrics to see how engaged millennials are with your company. You may find that your internet marketing needs to be updated to become more appealing to millennials.  And, if you’d like more access to invaluable online marketing strategies, check out my done-for-you system now...

Labels:

Comments

Post a Comment

About Author

Lala is entreprenuers/author of StairCaseBlog.
During April 2017 Lala attended a digital online business seminar in Kuala Lumpur,it was life changing event after listening to the front speaker.With the economic fluctuation and even sometimes collapse in certain countries these days..He believed with sharing of his knowledged in StairCaseblog could help the readers around the world earn their financial freedom from home .So instead of writing an online bussiness article, Lala also offer a proven home business models to small business owner & entreprenuers around the world that interested to earn an extra income from home as what he does before in 21 steps business system.One of the essential roots foundation successful in online business is "laverage" ,with 21 steps business system you will learn how to laverage your business and your wage in the right track,people who don't even had any experiance also can join and earn $3,000-$10,000 and sometimes even more,for more info about 21 steps business system click the link bellow
21 step business system


Popular posts from this blog

Adding a Personal Touch to Your Brand Through Influencer Marketing

Word-of-mouth is one of the most valuable forms of marketing as it has been shown to influence 20-50% of all purchasing decisions. People will take the recommendation of a person they know and trust over a corporate ad any day. Moving beyond family and friends, influencer marketing has weaved its way into a highly sought out form of personal recommendation. To demonstrate this, 40% of Twitter users made a direct purchase because of an influencer’s tweet. Influencer marketing is word-of-mouth for the digital age. Your company can use people with massive online followings to advertise your products on social media. Here’s a breakdown of influencer marketing and where to start. What’s an influencer? A social media influence is someone who leads in a specific niche and can use their following to market products of companies who share the same customer profile as their followers. There are different types of influencers and more than one might work for your company. Under...
Post a Comment
Read more

Making Your Own Business Marketing Videos

Professional marketing videos promoting your business aren’t cheap. You get what you pay for when it comes to marketing your products and engaging your audience. However, there are tools you can use to accomplish these tasks without breaking the bank. You don’t need Hollywood; you just need fast and free. Incorporating marketing videos into your strategy accomplishes several things: Their versatility allows them to live in several places like Facebook, Twitter, YouTube, your website, and your blog. They are eye-catching, enabling your audience to digest the same information in a more engaging format. Marketing videos are easy to repurpose by trimming, expanding, or converting to GIFs for easy sharing. Infographics also make great videos. How to Make a Video Like a Professional You don’t need expensive equipment to make a great video. Sometimes you don’t even need your own footage. An idea is a great place to start. Try storyboarding your plan and writing a script. Find ...
Post a Comment
Read more

Creating a Highly Effective Call to Action For Your Business

Effective sales copy on a website shouldn’t suggest that the reader take some specific action, but demand the customer take a specific action immediately. This is known as the call to action (CTA) and it is the most important part of any type of sales copy. Everything preceding the CTA should be pushing the customer into taking the definitive action you want them to take: Namely, to purchase your product, subscribe to your service, click on a link, etc. Rule 1: The CTA must be very clear and very direct. There can be no ambiguity as to how you want your prospective customers to act. It is a critical point in the flow of your sales letter. If there is anything confusing or not crystal clear in your CTA, you risk losing your customer forever. Don’t Ask, Tell In your CTA, you don’t want to ask your customers to buy your product. You want to demand that they buy your product by presenting it as the only possible solution to whatever product they are experiencing. W...
Post a Comment
Read more