There
Are Four Timezones
In
The US
What
are the best times to post on the various social media platforms?
• To decide this, we need to take into
consideration where most of these clients are living.
• According to Census records, 80% of
those people living in the United States are found in the Eastern and Central
time zones. It would make sense, then,
to focus our schedules on time as it is followed in those locations.
Click full video below
Facebook
As
the platform that brought social media into the spotlight and taught us a new
way to communicate and market ourselves and our businesses, it’s still the
first account most new businesses, and 13-year-olds, open when getting started
in the Social Media universe.
Best
Days: Sunday, Thursday, Friday, and Saturday
Best
Times: 9 am, 1 pm, and 3 pm
Notes: Posting at 1 pm gets you the most shares
while posting at 3 pm will get you the most clicks.
Twitter
Best
Day:
Wednesday
Best
Times: Noon, 3 pm, 5 pm and 6 pm
Notes:
Wednesday about Noon and between 5-6 are the peak moments of an employee’s
break times.
Also,
Twitter users are apparently 181% more likely to be on their account during the
commute home.
Hopefully,
for the rest of us, this refers to carpoolers who are not in the driver’s seat.
LinkedIn
Best
Days: Tuesday, Wednesday, Thursday
Best
Times: 7-8am, Noon, and 5-6pm
Notes: Business people are most likely to peruse
LinkedIn in the morning, in the same manner many (used to) peruse the
paper. Also, even though LinkedIn is
geared more for the business market, the best time to post is still before or
after work.
4. For more secret video about Social Media post click me.
Pinterest
Best
Days: Weekends (Saturday and Sunday)
Best
Times: 2 pm, 9 pm, and 2 am
Notes: The very best window for posting is Saturday
nights between 8-11pm. The worst time is during typical business hours.
Instagram
Best
Days: Monday and Thursday
Best
Times: 2am, 8-9am, 5pm
Notes: Avoid posting between 3 pm and 4 pm. Posting a video at 9 pm can get you 34% more
interactions.
•
Google+
Best
Day:
Wednesday
Best
Time:
9am, 11am, 12-1pm
Notes:
90% of people on Google+ are lurkers, people who are just looking and not
wanting or perhaps not ready to engage with the content or a call to action.
Simpler Schedule For All 6
Platforms
Sunday:
Facebook and
Twitter
Tuesday:
LinkedIn and Twitter
Wednesday:
Google+ and Twitter
Thursday:
Instagram and Twitter
Saturday:
Pinterest and Twitter
Notes:
As shown, Twitter can be effective every day of the week, just remember to
consider the audience you are most trying to engage with.
Additional Notes Per
Platform
Facebook:
Widely used both via mobile and stationary devices, at
home and at work.
Twitter:
Audience dependent, as Facebook is also. Often set up as an RSS feed and
visited during commutes, breaks and other down times.
Pinterest: Used mostly in the evenings after work and on
the weekends during a viewer’s free time.
LinkedIn: Designed for the professional world, viewers
use it during work hours and in the mornings.
Google+: Targets professionals in a similar manner to
LinkedIn
Instagram:
Designed for the mobile platform and therefore used at any time.
A Few More Tips
Now
that you know when the optimal posting times are for each major social media
platform, here are a few tips on how best to implement and maintain your online
Marketing.
1. Keep
your posting times consistent across the board.
2. Find
the areas that work best for your audience and focus on them first.
3. Use
analytics services to track your data and determine when your audience is
online.
4. For more secret video about Social Media post click me.
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